Business Research Paper, Question Analysis, Business


BusinessResearch Paper, Question Analysis, Business

BusinessResearch Paper, Question Analysis, Business

Inbusiness communication, messages are conveyed using several types ofmedia such as radio, television, podcast, and internet. In order tocommunicate effectively, message presenters must choose a medium thatis suitable for their desired objective. Additionally, messagepresenters must modify the message for the audience, which replicatesan understanding of the reader`s motivations, and concerns.

Inthe short commercial advertisement video “German coast guard-lostin translation,&quot the director uses a combination of skills todemonstrate the significance of language and communication. The videobegins in a dark, poorly lit room without notable windows, two men,an operator, and a trainee standing facing one another. One of theguards is an older man with a potbelly, speaking short sentences inGerman language (Smith, 2006).

Additionally,the older man pointed to a chart pinned to the wall. They also woreblack trousers, neckties, and short-sleeved shirts. The viewermaythink that uniform was called for in this state of affairs. As thevideo plays on, the young man carefully as in the first instance satat a small table, which placed next to a workstation composed ofcomplex electronic equipment. On the table, an old dim lamp barelygave light.

Theold man pointed to an old fashioned microphone that was at the centerof the desk and uttered something in plain German, as if asserting“This here is a microphone.” Proceeding, he continued to guidethe new trainee through the equipment, wasting no time “here is thereception center” pointing an old radio device (Smith, 2006).

Atthis stage, the viewer should see0learner paying attention to the administrator. It is his first day inthe profession. However, not just any job, this job has to get alongwith microphones, radio reception center, and maps. Meaning it is aserious profession.The supervisor then slaps the learner along theshoulder as though informing him he can handle the work. He thenpicks up his mug from the poorly lit table and disappears from thecamera`s caption.

Asthe supervisor steps out, the trainee makes himself at rest in the80’s style spin chair, takes a deep inhalation, and slowly breathesout. Unexpectedly, a quick radio bleeps out of a particular oldmachine disrupts the short comfort of the trainee followed by wordsin a British tone of voice: “Mayday! Mayday! Hello! Can you hearus? Can you…”

Thedistress call was discontinued by a hissing noise, as though thesignal was feeble and odd beeping sounds mimicking Morse code werehardly heard in the surrounding. The part picks up up again: “Over.”The call continues, “We are sinking!” Then at one time moreslowly, “WE ARE SINKING!” The trainee moves towards themicrophone.

Eventually,he flicks on the button make and actives the microphone, leaned inits direction, saying “Hello.” He continued incredibly saying:“Zis iz ze German Coastguard.” The person on the other endcontinued distressedly: “We are going down! We are sinking!” Thetrainee pressed the button once more asking, “Vot ar you sinkingabout?” Swiftly, a white display with blue, straightforward font inthe middle gets the audience’s full concentration. The display readas a program line “Improve your English.” After a few seconds,the screen changes displaying a Berlitz symbol with their mottounderneath it – Language for life.

Insummary, in the video a German coast guard beginner gets an urgentmessage of distress from a ship. The ship`s occupants speak English,and report that the ship is sinking. The German trainee responds backby saying “What are you sinking (thinking) about?” The main pointof the video is made clear in the end, “Improve your English&quot(Smith, 2006).

Consideringthis, the video makes fun of a potentially dangerous situation.However, it draws the audience’s attention to the real message ofthe video “Know English!” This video is a perfect illustration ofpoor verbal communication effort. Employees should always be wellversed in a wide range of communication tasks such as communicatingethically, expressing ideas, and actively listening. Focusing onthose essential areas, employees, or individuals in general canimprove and become better communicators (Guffeyet al., 2013).


UsingHumor in communication can help express ideas, additionally, leave amemorable impression on the audience. After a person watches thevideo “German Coast Guard-Lost in Translation” for the firsttime, he or she can be able to take away the main point of the video.For instance, the humor coupled with the ending punch line makes thevideo very effective as well as memorable (Bovee et al., 2014).

Inaddition to humor, the director used a combination of music,gestures, and settings, to illustrate his point (Sorman, 2013). Asthe textbook points out production and quality of messages also playan important role in the effectiveness of the message. Although thevideo was not produced using fancy technology and lightings, the toneand texture clearly delivered the intended message (Guffeyet al.,2013).


Inthis video “German Coast Guard Lost in Translation,&quot themessage portrayed is that knowledge and good understanding of theEnglish language can make a difference in the life and deathcircumstances. The part of a short video that was interesting was inthe start where the trainee was at ease while making his observationof the equipments and then later his confused response to thedistress call made from the sinking ship. In real life situation, itwould be important for an instructor to spend ample time with a newemployee to ensure they understand the requirements of their job andfeel comfortable in their role (Bovee et al., 2014).

However,in the video, the manager did not take time to check whether thetrainee understood anything concerning the job. He left the traineeto perform his duties alone. Consequently, human communication can becomplex and, as a result, messages can be lost or misinterpreted(Sorman, 2013).

Additionally,getting feedback from the audience can help evaluate theeffectiveness of a person`s message. With so many visual and audiostimulations in today’s technological world, it sometimes becomesdifficult to send and receive messages, but selecting the appropriatemedia for the task can help to alleviate this barrier ofcommunication (Guffeyet al., 2013).


Fora correspondent receiver to receive and comprehend the message, threeoccasions need to happen: The audience has to sense the existence ofa message, distinguish it from all the rest information, and perceiveit as an actual message. In the case of the “German CoastGuard-Lost in Translation,&quot video, the trainee never decoded themessage. The cultural language gap was too great and resulted in themessage being received opposite of what the sender intended.

Whendealing with messages from varying cultures the best approach wouldbe to adopt an audience-centered attitude (Sorman, 2013). Learningand understanding allot about various cultures and placing theirconcerns as a priority can lead to communication exchanges that aremore successful.

Identifyingand understanding different styles of other people can improve theeffectiveness of a person`s communication. Additionally, the personwill improve the quality of his or her working relationship.Additionally, this is true when communicating indirectly (Bovee etal., 2014).


Businessmessages makeup one form of indirect communication. They serve one ofthree purposes, to inform, persuade, or collaborate. The creators ofthe “German Coast Guard-Lost in Translation” video were verydirect with their intended message (Sorman, 2013). The life or deathscenario was designed to elicit a response from the audience andincite them to action.

Inaddition to giving the audience a purpose, the director could havealso identified a means to accomplish the task. This would increasethe chances that the intended action will be met. As the textbookstates within the scope of a general purpose, each message also has aspecific purpose. The specific purpose identifies what a person hopesto attain with his or her message and what the spectators shouldthink or do when they receive the message (Guffeyet al., 2013).

Encouragean Effective Communication

Forcommunication to be effective, there must be common understanding.Through humor, the director of “German Coast Guard-Lost inTranslation” was able to establish his message and get the audienceon the same level of thinking when it came to the importance oflearning English. Part of that communication process is also gettingfeedback (Sorman, 2013).

Designingmessages in ways that show the benefits of responding can encouragemore effective communication with a person`s audience. Providing anavenue to allow the audience to voice their opinion or get additionalinformation would open the channels of communication between thesender and receiver. In some instances, it becomes necessary to adapta person`s message to your audience. However, doing so increases thechances it will be interpreted the way a person intends it (Bovee etal., 2014).

Modifyinga Message for Understanding

Adaptingthe message to a person`s audience makes them more receptive. Thevideo “German Coast Guard-Lost in Translation” was based on amaritime theme. Even though, the director successfully used thesetting to convey his message, a better approach would have been totailor it to his intended audience. The excellent way to attain thisis by the AIDA model which organizes a person`s message into fourareas: attention, interest, desire, action. To grab first theaudience’s attention the director could have opened the video witha statement that pertained to language (Guffeyet al., 2013).

Thiswould set the platform for the upcoming scenes. He could have thenused a different theme to make the audience research, discover theproblem, and build interest. Towards the end, the director could haveincluded facts to help illustrate his point by indicating the numberof people unable to converse in English.

Thevideo could have ended with a statement like the one they used –“knowEnglish” to rouse the audience to action. Modifying the message inthis way would make it more understandable to the reader and increasethe chances that a person`s intended message is received. The essenceof communication is sharing— providing insights, data, andinformation in an exchange that benefits both the person who isconveying a message and the corresponding party (Sorman, 2013).

ImportantBusiness Concepts

Thedirector of “German Coast Guard-Lost in Translation” used avariety of communication elements to create a successful video. Thecommunication process is complex and is made up of many differentconcepts and forms. When it comes to business, communication skillsare essential to career success (Sorman, 2013).

Adaptinga person’s message, actively listening and proofing his or her workare three concepts that are essential for business communication andacademic writing. Making sure that the work is well organized andaccurate, reduces the chances of conveying a message, in a way, thatwould injure a person`s reputation or the reputation of his or herbusiness (Bovee et al., 2014).

Communicationis a discipline and encompasses more than just sending and receivinginformation. There are several different methods of communication,each with its own pros and cons. For instance, while verbalcommunication can be more personable, it leaves room formisinterpretation.

Inthis sense, written communication is more concrete and can be re-readby employees who were unclear about any of the details. Verbalcommunication, however, particularly face-to-face, has the benefit ofbody language and can help make the meaning clearer, even when alanguage barrier exists.

Lastly,even though, the director of “German Coast Guard-Lost inTranslation” did a great job of using different elements to conveyhis message there are always some areas where improvement could bemade to increase the effectiveness of the message. Learning tocommunicate effectively can yield many benefits, most of which canlead to a successful business career.

Doesthe InternationalTrade Update presentthe data clearly?

Thepurpose of International Trade Update using info graphic design andcreating charts is to share and analyze information. An additionalpurpose of using charts can be to approve or disapprove something.Their scope of the topic is clearly designed, and their statistics iscollected from reliable sources. Additionally, the InternationalTrade Update’s informationis effectively selected and relevant to present message.

TheirInformation is logically organized. This makes it easy for the readerto read, understand, and interpret the information presented within ashort time. Additionally, a person can easily look up to a specificarea of interest without struggle. Therefore, that reader can easilyfind the message of the data to suit their specific interest.Moreover, their presentation is very creative. For instance, theyhave a good choice in color and font (Bovee &amp Thill, 2013).

However,their information is hard for the reader to understand and interpret.For instance, in “Getthe latest annual and quarterly trade data with Trade Stats Express,”they used very compressed charts to accumulate much information. As aresult, the info graphic is hard to read comprehend. Consequently, itmakes the reader strain while trying to read the presented data. Inaddition, it removes all the attention away from the actual message.As for that reason, I would suggest that International Trade Updateuses large and simpler info graphic designs to make it easy for thereader to understand (Bovee &amp Thill, 2013).

Writinga report, and doing a presentation.

Conductinga presentation about a failure or decrease of turnover can be a hardtask. However, to maintain an honest communication while presentinginformation to the team-based management, the presenter should ensurethat his or her scope of the topic is straightforward and clearlydefined. Additionally, the thesis should be clearly stated. Thishelps to prepare the audience by giving them a hint on what to expectin the presentation (Bovee &amp Thill, 2013).

Inaddition, all the information the presenter uses to explain thedecrease in turnover and an increase in productivity should be infact and relevant. As for this reason, the person writing the reportshould visit the Human Resources and Accounts departments ahead oftime for accurate data. This will additionally provide the accuratedates to help in analyzing the events. Moreover, there should beappropriate and varied use of images and charts to represent data.The presenter should not forget to use concise text to support ininterpreting the graphics he, or she uses. Info graphic presents acomprehensive conclusion based on data presented (Bovee &amp Thill,2013).


Bovee,Courtland, &amp Thill, John V. (2014). BusinessCommunication Today New Mybcommlab With Pearson Etext Access Card.Pearson College Div.

Guffey,M. E., &amp Loewy, D. (2013). Essentialsof business communication.Mason, OH: South-Western Cengage Learning.

Smith,Devrin C. (2006, July 22). German Coast Guard – Lost in Translation[Video file]. Retrieved from

Sorman-Nilsson,A. (2013). Digilogue:How to Win the Digital Minds and Analogue Hearts of Tomorrow`sCustomer.Wiley.