ContemporaryHospitality and Tourism Management Issues in China and India
Case1: MACAU:THE NEW “LAS VEGAS OF THE FAR EAST”?
1.Do you think it advisable to set up a “Chinese Las Vegas”?
Ithink it is advisable to establish a Chinese “Las Vegas” in Macaubecause China’s economy is quickly growing. Although many Chineseare middle class citizens, who cannot afford paying the high gamblingcosts associated with Las Vegas casinos, the country will soonproduce several citizens who can afford the luxury. In addition,Macau is the only Chinese island that supports gambling.
2.In your opinion, do the developments as outlined fit with the Chineseculture?
Thedevelopments are presently not suitable for the Chinese culture sincehotels, casinos, retail plazas, ‘performance” lake, fitnesscenters, casinos, health clubs, and theaters are too costly for thelocals. Besides, most of the visitors rarely stay overnight, and theyspend ten times less than the Las Vegas visitors do.
3.Whatmight Macau have to achieve to adjust the spending pattern?
Thevisitors to Macau will require staying for longer period in order tooccupy the hotels. Moreover, the visitors will require spending moreon non-gaming items. Lastly, the main market for Macau casinos isChinese mainlanders, so the casinos should adjust the casinoexperience to suit the target market. For example, the games,employees, and servers should understand communicate in Chineseinstead of Chinese. The decorations should also be Chinese themed.
Case8: TEAHOUSES IN CHINA AND HONG KONG
1.What factors are influencing consumer demand for drinking tea intea-houses?
Manyconsumers frequent tea houses for various reasons such as chatting,socializing, gambling, drinking tea and snacking. The older citizensoften frequent the tearooms to read newspapers and pass the morningwhile snacking and sipping tea. Tea rooms also common rendezvous formeeting on a date, discussing business deals, and experiencingChinese entertainment.
2.Inwhat ways can teahouses combat any threats from new entrants to thedrinking out market?
Theteahouses can combat competition from drinking out market throughintroducing a variety of beverages including coffee for catering forall customers. In addition, the teahouses should introduceentertainment such as theatrical performance, as well as appropriateconference atmosphere for persons discussing business, couples ondates and other social activities.
Case9: WINTERTOURISM ATTRACTIONS IN CHINA
1.Usingthe SWOT analysis technique and other available data, what are theprospects for winter tourism in China?
China has several established ski resorts in both north and southern regions
7 million participants were already active tourists by 2005
Winter tourism has been boosted by introduction of fresh regulatory measures such as “the first Chinese skiing ground quality standards issued by the Heilongjiang government in 2002”.
Few local persons embrace winter sports
The winter sport facilities are concentrated in the northern and southern regions
Most of the winter tourists destination offers limited activities for tourists – skiing
The regulations supporting the industry are limited
The industry is consistently growing
Analysts predicts that winter tourisms will keep developing at approximately 5% between 2010 and 2030
The government is providing avid support to the industry at different levels
Strong promotion campaigns such as the ones done by Heilongjiang province in Beijing have boosted the industry development
The snow-, water- and grass-skiing and ice sculpture offers alternative winter sport activities
Many people ought participating in other forms of sports
Neighboring regions such as Hong Kong and China offers many attractive winter sporting activities than China
The industry is underfunded and underdeveloped
Lack of strong regulations for directing development of the industry
2.Howcan the Beijing Summer Olympics of 2008 be used to boost wintertourism in China?
Beijingsummer Olympics could boost winter tourisms as it can act as anavenue for advertising winter activities. In addition, the summersports will help foreign tourists to recognize China as a suitabletourists’ destination hence, they would come back in the future(Ball 169).
Case11: HONGKONG DISNEY
1.Disneymade some changes to its operation with regard to culture. What otherthings should it have considered?
Constructing the “Haunted Mansion” that allegedly deals with ghosts and spirits
Integrating various cultural themes apart from Chinese traditions in order to attract foreign visitors as well
Providing educational material to the targeted Chinese customers so that they can understand the relevance of the different themes integrated in the park
Reclaim more land that would help in making the destination bigger
Disney should improve remuneration and working conditions to motivate employees so that they can deliver high quality services
The public relations should upgrade the quality of the hotels since some of the restaurants were previously accused of having fleas
2.Disneyis due to open in Shanghai in 2010. What lessons should Disney learnfrom its Hong Kong operation? What other factors might it take intoaccount?
Ensure to offer quality public relations
Acquire bigger land that will enable the firm to construct “the big thrill” rides
Establishing an educational center in the park for educating the targeted Chinese market
Ball,Stephen. ContemporaryHospitality and Tourism Management Issues in China and India: Today`sDragons and Tigers.Butterworth-Heinemann. ISBN-10: 0750668563 ISBN-13: 978-0750668569