Importanceof Banning Alcohol related Adverts
Marketstoday are characterized by competition among different organizationsthat in the field of producing various commodities. This hascharacterized the management’s shift towards strategies all aimedat remaining competitive in the business. One of the ways of creatinga competitive advantage is through production of superior products ascompared to the competitors. This strategy is not sustainable in thecurrent digital market and, therefore, the management requiresrethinking of another strategy. The best strategy is in theapplication of IT in marketing. Management has heavily invested inthe field of advertising to gain a large market share. The platformsused to air adverts have also changed to include the now commonsocial sites. Social media sites have generated heated debates amongthe various professionals who are concerned about ethics. A third ofthe Americans have confessed to being abusing or have ever abusedalcohol in their lives (Mueller 2). The level of alcoholadvertisements on American television should be banned as it has acontribution in promoting underage drinking and also it has asignificant influence on a person’s decision to drink.
Thebusiness world today is changing at a very fast rate in all theperspectives starting from production all the way to consumption.Business dynamism has been witnessed in areas of production,distribution channels, promotional strategies as well as advertisingtechniques. The world is witnessing technological advancements in allthe functions of management. Advertising in an organization is a keyfactor towards the success of the organization (Mueller 5). Variousscholars have documented the various strategies and techniques ofadvertising to win a competitive edge in the marketplace. Manyorganizations are running adverts in all the available platforms, notlike the old times of only print media and television adverts (Kiefer3). There has risen a new function in both business and social lifethis is the social media platform. Among the major social media sitesare, the Facebook, twitter, Instagram, Google hangouts among others.Advertising agencies are running several adverts without consideringthe target audience.
Advertisingagencies have indulged in competitive campaigns to counter thestrategies applied by their business rivals (Kiefer 8). The extent ofpromotional campaigns has resulted to shifting from morals inadvertising to unethical perspectives. Various alcohol adverts arerun on national television as a way of increasing the market share.The legal drinking age is twenty-one years of age and has contributedto youths drink in private areas (Mueller 20). The adverts promotingalcohol consumption have not been rated for young children. There isalso the issue of professional ethics in the various businessfunctions and professions. For instance, professions that are notsupposed to advertise their services have become prey to theseadvertising campaigns. The industry has also loosened the regulationof the campaigns that should be conducted in line to the requirementof the general public (Thomas 5).
Adolescentis the most crucial stage in the development of a human being sinceit is the beginning of the many major changes in the body (Kiefer 9).Approximately half of under-age American population has confessed tohaving used alcohol. Statistics portrays an alarming rate for thenumber of adolescents engaging in alcoholism. Most of them attributetheir action from the enticing alcohol adverts that are run on anational television. The concept of adolescent attracts the attentionof the various scholars since the adolescents view themselves as thecenter of the world. The stage marks the transition between childhoodand adulthood where the body starts to develop and grow (Mueller 56).Many scholars have found it difficult to define this term however,some have defined it in a psychological perspective. For instance,one can define it as a period full of mixed capabilities andresponsibilities where the childish behavior changes to adultbehavior (Thomas 7).
Misleadingalcoholic adverts are run on national television without any properregulatory measure take. Manufacturing companies have invested highlyon print media in their strategies of promoting their products. Theseadverts run on the various platforms target general public, and theyfail to have a rating (Kiefer 4). On a daily basis un-rated advertsare viewed by various groups of people changing their perceptiontowards certain products. For instance, an advert that shows thesuperiority of a certain brand of alcohol. Parents becomeuncomfortable watching some of the adverts in the presence of theirchildren (Thomas 57). Targeted audiences are misled to buy productsthat are not of any use to their lives. The youth are misled by thepromotional strategies promoting the consumption of alcoholism(Mueller 8). Children might be misled by those ads, and, therefore,the ban should be issued concerning advertisement of alcoholicproducts.
Modernadverts target certain groups in the society who do not have thecapacity make a rational decision concerning intake of alcoholicproducts (Thomas 14). For instance, an advert promoting the habit ofadolescents conducting and indulging in parties. Advertising agentshave invested in making promotional strategies attractive to youthsand other members of the society (Mueller 9). Many agents involvedwith designing adverts promoting alcoholic products targetadolescents and youthful generation who are lured to use the product.The decision making process is impaired by the level of alcoholintake. This is the reason that the government should issue a ban onall adverts promoting alcoholic products (Kiefer 11).
Additionally,adverts meant to promote other stimulant drugs such as cigaretteshave been on the rise. The resulting effect is many youths and othermembers of the population taking the drug which is harmful to theirhealth (Kiefer 7). Abuse of these products affects the decisionmaking process of the person consuming the product. Majority of thepopulation tend to use alcohol as a recreational drug withoutconsidering the health problems associated. It is hazardous in thehealth of those who consume it. When consumed for a long time itcauses addiction. According to the world health organization report,alcohol is among the leading drugs consumed (Mueller 15). Largestproportion of the increased usage is attributed to adverts that donot contain advisory messages to the target audience.
Additionally,there has been a rise in poorly promotional strategies which havetargeted youth especially in the promotional of alcoholic products.The modern American society has witnessed the rise in the trends ofyouth consuming alcohol (Thomas 10). Although, there is a set minimumage of twenty-one years, youth below this age are indulging in theconsumption of alcohol and alcoholic products. All this is attributedto the unethical advertising methods applied by advertising agents.The informational content in the adverts is misleading andprofessionally unethical (Mueller 45). The rise in the cases ofviolence among youth has been attributed to the high levels ofconsumption of alcohol as well as abuse of other drugs. Correctionalcenters have registered an increase in juvenile cases which areattributed to the high-consumption rates. Another unethical call isthe lowering of the drinking age in the U.S. A move to curb the vicein the society should be advocated or else the governments issue atotal ban on alcohol advertisement (Kiefer 52).
Alcoholadvertisement is a principal source of many troubles and inparticular the emotional wreck among those who abuse the drug.Alcoholic adverts are staged in various platforms with the aim ofcreating illusionary perceptions to the abusers. Alcoholic users arelured by the adverts to buy the product and in the real sense it isharmful to their health (Kiefer 5). Many drug abusers have indulgedthemselves in the vice of committing a crime to get money to fundtheir motives of buying alcohol. There is societal degradation ofvalues caused by the image created by the alcoholic adverts. Socialclasses have also arisen from the perception certain brands ofalcohol are given by the advertising agent (Burton 5). Members of thepublic suffer from inferiority complex when they are in the companyof their colleagues. The resultant effect is the general societalmoral degradation. For this reason, the government should banalcoholic advertisement in a national television (Mueller 76).
Highconsumption of alcohol affects the behavior of youth and makes themabuse other drugs. Abuse of other drugs such cigarettes have also ledto the excessive abuse of alcohol among the youths. The process ofinhaling the burned smoke mostly from tobacco is what is calledsmoking. Many people use tobacco as a recreational drug in theirlives. It is hazardous in the health of those who consume it (Thomas45). When consumed for a long time it causes addiction. According tothe world health organization report, tobacco smoking is the leadingdrug consumed (Kiefer 23). The smoke inhaled goes to the lungs andwith time it causes cancer of the lungs. Historically, smoking wasviewed as a form of religious practice and rituals. Many campaignshave been run to encourage people to stop smoking all over the world(Mueller 67). Smoking cessation is a process which can take a longtime before the effects are realized. This calls for the governmentintervention and bans all adverts concerning promotion of alcohol andrelated products.
Abuseof alcohol and related products have led to the disintegration ofmany families. It is evident that there has been a rise in the rateof divorces and separations resulting from the poor habits of abuse.Children are left on the verge of their own since their parents haveno time for them. There is also moral degradation amongst youthscaused by the lack of parental guidance (Kiefer 9). The poor habit ofdrug abuse is attributed to some extent to the level of unemploymentamong the citizens. Government should intervene and regulate theindustry.
Finally,but not the least the various adverts are meant to confront thebehaviors various consumers depict in the market place. There is anillusionary perception especially among the youth to indulge inalcohol with the sole aim of making them feel ‘high.` Themanufacturers with the help of advertising agents deceive consumersthrough deceiving packages (Thomas 6). Also, the branding strategyused has the capability of confusing the consumers in their buyingdecision (Mueller 80). The consumers are bound to believe that thealcoholism effect makes them feel great. All this is caused by themisleading contents in the advertisement program.
Despitethe many negative effects adverts have on the consumers, there somepositive benefits derived from the program. Advertisement helporganization increase the market share of their products therebyincrease revenue levels (Burton 1). This has explained the eventbehind management’s investment in the promotional and advertisementof their products (Kiefer 19). Various social media platforms havehelped organizations to remain competitive in their line of business.This edge out the fierce competition in the industry and helporganizations makes higher profits. The old fashions of advertisingare being abandoned, and new approaches that apply the moderntechnology are used (Mueller 67). The platforms used to air advertshave also changed to include the now common social sites. Theresulting effect is larger coverage of the products’ adverts, andthis increases the market share of the product. The shareholders ofthese organizations are also benefitting from the increase owners’equity resulting to guaranteed dividends.
Advertisingagencies should stick to the professionalism in their work. Personalcode of ethics is what determines the moral uprightness of a person(Kiefer 64). In addition, it refers to the feelings one have on theaction. It guides a person in the personal life and professionallife. Based on a personal code of ethics, a person judges theconsequentiality and non-consequentiality theories of moral ethics.Principles of good morals govern priorities in life. Ethicsdetermines the morality of an individual and society at large. Themost important thing in life is to have a sense of morality andwell-being (Mueller 65). When an individual is morality upright, theycan achieve as many things as the wish. All these are supposed to beobserved by the various advertising agencies in their work.
Governmentof any nation should embark on the investment in the regulation ofthe advertising industry to curb public exploitation. This can bedone through issuance of legislation that penalizes those who breakthe law. The institutions tasked with the role of regulating suchbusinesses should clear doubts in the consumer markets. This can beachieved through strict regulation rules that call for a vettingbefore an advert is placed on any platform. Age regulation of theadverts should also be considered in the vetting process (Mueller34). Quality should be emphasized rather than quantity in anypromotional strategy of any product.
Community-basedprograms should be installed to help all those suffering from theabuse of alcohol (Batr 5). Another delinquency program is a communitytreatment and institutionalization programs. Community treatment andinstitutionalization programs involve the identification of juvenilesin the community and help them through their families Individualoffenders are advised to avoid injurious or vicious habits, which maybe against the state law. The offender should completely abstain fromtaking alcohol and any other form of drugs such as marijuana. Allthis is aimed at lessening the chances of a full sentence (Mueller70). This will help in the process of rehabilitation and also indetermining the extent of the probation process.
Societalplatforms should be put in place to teach the citizens the morals.The success of implementation of ethics is governed by the corevalues in the industry. Advertising agents should practiceprofessionalism in their work, and this will translate toavailability of credible information for the consumers (Mueller 47).Core values refer to the guidelines upheld by professionals in theirwork setup. They contribute to the morality of the society. Ethicsrefers to the moral good or bad of an action as viewed by the societySocietal morality is based on good ethics by the residents of thatcommunity. Those who propose the lowering of drinking age argue thatit will curb underage drinking (Batr 6).
Proponentsof the advertising agencies support the advertising of alcoholicproducts. They argue that the drinking age in the U.S. should belowered to preserve the future generations. Code of ethics refers toall the values that govern the working of professionals in their areaof expert. It guides them especially when faced by a problem thatrequire decision making. The success of implementation of ethics isgoverned by the core values in the industry. Core values refer to theguidelines upheld by professionals in their work setup. Theycontribute to the morality of the society. Ethics refers to the moralgood or bad of an action as viewed by the society. Societal moralityis based on good ethics by the residents of that community. Theglobal aspect of the industry has supported the varioustransformational changes that are witnessed in the various sectors ofthe economy. Organizational development and change management havedrastically due to the modernization of various functions among theiradvertising. There is an observable shift from the traditionalmethods of advertisement to new platforms. The leading major socialmedia sites are the Facebook, twitter, Instagram, Google hangoutsamong others.
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