SOFT POWER AND THE POPULAR CULTURE 3
PopularCulture (Oprah Winfrey TV Show) as a Means of Soft Power
Asthe world enters the information era, soft power is increasinglygaining popularity over hard power. It refers to the use ofattraction method to appeal to people rather than use of force. Agood example of soft power is the popular culture, which is highlyregarded in America. It has created a negative image of Americathrough music, films, and other forms of modern day entertainment(Whitlock, 2007). However, America has been able to regain itstainted image by use of certain forms of popular culture and attractother people who share the views of the American dream (Romanowski,2012). One of the best examples that can be used to achieve this isthe use of TV shows, which happens to be the most popular in theworld (Klaehn, 2010).
TheAmerican dream that attracts people abroad is embodied in some TVshows such as Oprah Winfrey, which is popularly known all over theworld. The setting of this TV show is highly attractive as it drawsthe attention of many people worldwide. Oprah Winfrey has madetheworld to talk about almost everything. This ranges from politics,wages, business and other things that affect the world in variousways. While it is true that Oprah Winfrey’s personal skills areoutstanding, she has also contributed profoundly to America’s softpower by spreading the values of America’s values in the show. ThisTV show is broadcasted in all parts of the world reaching millions ofaudiences (Chan Yu, n.d). The TV show is also a platform forcommunicating and disseminating information to the elite and thecommoners of the greater society. Her messages keep the worldthinking, which consequently influences the audiences greatly(Greene, 2004).
ChanYu. (n.d). Popular Culture as a Means of Soft Power. Retrieved from http://www.academia.edu/4961144/Popular_Culture_as_a_means_of_Soft_Power
Greene,I. (2004). Softpower skills, women and negotiations.San Diego, Calif: PSI Publishers.
Klaehn,J. (2010). Thepolitical economy of media and power.New York: Peter Lang.
Romanowski,W. D. (2012). ReformingHollywood: How American Protestants fought for freedom at the movies.New York: Oxford University Press.
Whitlock,G. (2007). Softweapons: Autobiography in transit.Chicago: University of Chicago Press.