Power of Persuasion


Powerof Persuasion

Powerof Persuasion

Sixsituations are described where individuals oversimplify theirsituations or engage in lazy thinking rather than carrying out acareful consideration of the complexities of the issues in which theyare.

Situationone involves the belief about the inconsequential nature of one’sactions. For instance, a house salesman convinced my dad to buy ahouse that had additional kitchen stacks for a higher price, whereasthe same house could be bought at a cheaper price but at anotherlocation.

Situationtwo revolves around being pressed to act fast (Levine, 2006). I sawthis in Africa, where herbal medicine salespeople would preach thevirtues of their products, then state that they had only five itemsto sell to five lucky buyers. Potential customers would scrabble forthe available items. Eventually, they would sell more than fortyitems!

Situationthree involves too much info to process, as was the case when I wasbuying a cooker. The salesman outlined the virtues of the variedbrands available to the extent that it was impossible to tell whichone was better than the other. Eventually, I bought the mostexpensive one, thinking it was the best.

Situationfour revolves around the trust that one has placed on the individualmaking the request (Levine, 2006). A friend of mine once triedselling a car to me. It was a good brand but had some few defects.The simple fact that he was my friend made me not do some researchabout the prices at which I could acquire a similar car. Later on,when I had cleared the sale, I did some research and realized that Icould have saved more than a thousand dollars.

Situationfive involves some sort of social pressure. I experienced this whenpurchasing an insurance policy for my car. All my friends had thirdparty insurance policy, in which case I thought it was the best.Later on, my friend had an accident with my car. The insurancecompany paid for his medication but I was left to do the repairs.

Situationsix occurs when an individual purchases an item when he/she isconfused and uncertain (Levine, 2006). This was the case when I waslooking for college. Quite a lot of information and misinformationwas thrown at me, especially with regard to the available courses. Asmuch as I am happy to have chosen this college, I believe I made thechoice under uncertainty and confusion.


Levine,R.V (2006). The : How We`re Bought and Sold. NewYork: Oneworld Publications