SOCIAL MEDIA POLICY 4
PublicSchools Social Media Policy
PublicSchools Social Media Policy
Inthe recent past, social media has taken a significant role incommunication and social, association and sharing of content. Thisdevelopment is because of the consistent modernization of technologyand advancements in social communication devices (Noo& Hendricks, 2012).Due to the increased use of social media platforms among the youngpeople, schools and colleges have established mechanisms that areaimed to control the use of the platform. To achieve this, publicschool systems have formulated social media policies to provideregulations for the use of the media. Taking the case of ChicagoPublic Schools, the policies do not concern students only, but alsoconcerns school staff, students and parents.
Itis the policy of Chicago Public Schools that the principals are theones responsible for authorizing the use of social media in schools.The ChicagoPublic Schoolsallow users of their social media platforms to share content in thesocial media accounts of both the schools and the chicago publicschools organization (ChicagoPublic Schools, n.d).It is also the policy ChicagoPublic Schoolsto train teachers and principals on the strategies of managing socialmedia accounts of their institutions. The schools indicate that thecontent share online on its social media platforms is deemed to beready for sharing by any user.
Thepolicies do not allow using its social media platforms by studentswithout first agreeing to the schools’ policies by signing astudent consent form. In addition, it is the policy of the Chicagopublic schools that parents sign a consent, agreeing to theirstudent’s use of the schools’ social media platforms (ChicagoPublic Schools, n.d). In addition, it is the policy of the ChicagoPublic Schools not to allow students to post content on behalf of theschool. Moreover, it is the policy of the schools that members ofstaff should work in collaboration with the principal to coordinatethe use of social media by students (Chicago Public Schools, n.d).However, guests and users can share what the Chicago Public Schoolsposts in its social media platforms such as press releases orinstitutional updates.
Thesocial media policies of Chicago Public Schools are effective inpassing of information that concerns the schools due to expansivesharing abilities of social media. This effectiveness is reflected inthe areas of press releases and communication, as noted by theschools (Chicago Public Schools, n.d). However, it is challenging tosecure the social media platforms of the schools due to thecomplexity of the content shared online (Turkle,2011).For instance, when a message or a picture is shared in a school’sFacebook page, users tend to view and share it on their accounts,which limit the controlled use of social media by schools.
Whilesocial media is beneficial to the public schools, its use needsregulation through school social media policies due to theuncontrollable nature of content shared online. The Chicago PublicSchools policies allow sharing of relevant content by their users butby consenting to the established guidelines. However, the ChicagoPublic Schools policies disallow sharing of content when users havenot consented to the use of social media platforms of the schools. Tomaintain its policies, the Chicago Public Schools requires control ofthat schools’ social media policies by administrators. However, thepolicies are not always effective due to the lack of commitment byschool administrators and the complexity of controlling the contentalready shared.
ChicagoPublic Schools. SocialMedia Toolkit- Guidance on School Social Media.Retrieved From, <http://www.cps.edu/pages/socialmediatoolkit.aspx>June 6, 2014
Turkle,S. (2011). Alonetogether.New York: Basic Books
Noo,H. A., & Hendricks, J. A. (2012).SocialMedia: Usageand Impact.Lexington:LexingtonBooks