THE WORLD CUP 9
TheWorld Cup 2014 Social Impacts
FifaWorld Cup 2014 Social impacts
TheFIFA World Cup, commonly known as the World Cup, is a global footballtournament contested by the senior men`s national teams, who aremembers of the global sport`s governing body, FédérationInternationale de Football Association (FIFA). The tournament recursevery four years since its initial inaugural tournament in 1930.However, in 1942 and 1946 it did not take place due to the SecondWorld War. Currently, Spain holds the championship after they secureda win in South Africa back in 2010. With the current world cup Finalsin Brazil, the next two hosts will be Russia in 2018 and Qatar in2022. Today, the tournament’s format involves 32 teams contendingfor the cup at venues, for a month, within the host nation. Athree-year qualification phase precedes the World Cup Finals, where aseries of matches determine which teams will represent theirnations in the finals alongside the host team (Aragão& Maennig, 2013).To date, eight different national teams won the 19 tournaments, each.Brazil took the winning spot five times. Additionally, they are theonly national team to stage as participants in all the tournaments.Other winners include Italy- four titles West Germany- three titlesArgentina and Uruguay-two titles each and England, France, andSpain-one title each. The research on the World Cup covers thefinancial budget, its management and the social impacts that it hason the current host country, Brazil.
Beforethe event, Brazil had a set budget of R$ 22.46 billion. These fundswould come about as investments, operating expenses and visitors’expenses. The funds were to improve the present stadiums andconstruct new ones, which incorporated the green technology. The mainprospects of such a budget is that the host country would in returngain national income from the foreign spending in their country. On arough estimation of the returns, financial analysts a high return onthe national Growth Development Fund (GDP) (deMello, 2013).Brazil would have a capital inflow into the country from foreignspending during the period from 2010 to 2014 of R$ 142.39 billion dueto the world cup. This income into the host country would come frommainly the maintenance costs that the teams would need during theirstay and foreign exchange arbitrary gains as they purchase the localcurrency. The country managed the high budget and improved some ofits major sectors as the infrastructure, construction, food andbeverages, gas, water, sanitation and urban cleaning. The funds fromthe raised budget were under supervision by the Steering Committee ofthe Strategic Plan of Brazilian Government Efforts for theImplementation of the World Cup 2014, which has the Portugueseacronym CGPEAC (Schausteckde Almeida, Bolsmann, Marchi Júnior & Souza, 2013).It is a common knowledge to all financial analysts that when acountry hosts major sporting events, the country gains an economicadvantage in the year and years to come. These advantages mainly comefrom spending and millions of job opportunities created. As thecountry gains economic benefits from hosting such a major worldsporting event, there are other social impacts that these events comealong with, and in this case the World Cup and Brazil (Giulianotti& Armstrong, 2014).
SocialImpact of the World Cup on Brazil
Brazilhad comparative social gains as well as economic gains. First, as onelooks at the previous state of Brazil and after the beginning of theWorld Cup finals, the locals, and the country has had a self-esteemimprovement (Dodd,2013).The country proved to the world that despite its previous state, itwas in a position to use the limited time and budget to improve ontheir infrastructure, sanitation, and economic situation. Braziliansare now proud of their country since news about their country hasbeen buzzing in the media since the beginning of the year and some ofthe preceding years. Additionally, as the country is famous for itsprowess in producing skilled soccer players, the chance to host theWorld Cup ups Brazilians self-esteem. Here, they have a chance toshow the world their skill in soccer at their home grounds.
AsBrazilians host the world cup, there is a lot of media exposure, notonly in Brazil, but worldwide. Due to media exposure, itconsequentially increased the country’s tourist attraction. Theincrease in tourism is a socioeconomic benefit to the country. On theeconomic side, tourism earns Brazil foreign exchange and income fromthe tourists’ expenditure during their stay as in paying fortransport, food, hotel rooms and purchasing clothing among others.Focusing on the social benefits that Brazil enjoys, influx oftourists during the World Cup period creates an environment forcultural exchange (Heere,Walker, Gibson, Thapa, Geldenhuys & Coetzee, 2013).When tourists visit Brazil, they learn more about their culture andpractices, while the Brazilians learn more about the outside world.During the world cup preparations, language teacher had the job toteach the workers many of the different languages of theparticipating teams for easy conversation during the tournament.Brazilians got a chance to learn a foreign language, which is asocial benefit because it expands one’s knowledge andopportunities. Such a cultural experience includes situations whereBrazilians and other nations exchange some of their cuisines. In abroad scenario, Brazilians have a chance to create contacts withforeigners, who can later maintain contact with each other and end upmaking lifetime acquaintances or even marriage partners.
Peopleall over the world wait for the world cup competitions because it isa time when they can relax and watch football. In Brazil, soccer isnot just a game. In fact, it is a culture. Therefore, the worldcup comes to Brazil as a tournament and festival. During the worldcup competitions, Brazilians have recreational time. The can enjoy,play some soccer above watching it. Additionally, the tournamenttakes place during the summer when schools close for the summerbreak. The world cup gives the students a relaxing summer andwhat better way to do it than to watch the tournaments.Brazilians have the month to interact with foreigners as they relaxwhile they start their summer break (Heereet al. 2013).
Dueto the development of infrastructure, come many social benefits. AsBrazilians prepared for the world cup tournament, the country had toimprove the transport and communication lines. Some of theimprovements in Brazil’s infrastructure include broadband networks,better road and rail networks, cheaper and faster internet, and moremobile service providers (Gibson,Walker, Thapa, Kaplanidou, Geldenhuys & Coetzee, 2014).The new road networks opened up remote areas like in Rio. Now,residents and foreigners can access all parts of Brazil where theywere previously inaccessible. Road access to remote areas opens upchances of socializing with the natives, touring opportunities, andcity expansion. It acts as an added advantage to Brazil since, afterthe world cup, the country will have better infrastructure thanbefore. Similarly, with the better broadband facilities, Brazil isnow more open to the internet world than before. With theseimprovements, the country has better access to information on theinternet. It creates opportunities for the country as incommunication with locals and people outside the country.The internet offers a variety of communication channels like socialnetworks, emails, data calls, and blogs among others. Such anopportunity is advantageous to Brazil since the locals can also serveas outsourced labor force for firms in other countries.
Aspart of the world cup preparations, Brazil invested in security asmuch as they did in the stadiums. The nineteenth world cup tournamentcomes at a time when there are many national threats in differentcountries, especially terrorism threats and attacks (Fonio& Pisapia, 2014).Looking at the country’s location, South America, it stands aterror attack from Arab countries due to political indifferences.Furthermore, Brazil is infamous for its high crime rate and the manydrug and street cartels and mobs. All these pose a huge threat to theforeigners in the country for the world cup. It was then upon thecountry’s government to install state of the art securitytechnology and personnel to be on guard during the competition. Asthe tournament progresses, there are numerous trained security guardson the lookout for any security threats and more highly trainedsecurity teams waiting for a sounding alarm. The new and renovatedstadiums have installed security cameras with face recognitiontechnology that detect any wanted criminals or suspicious people(Gibsonet al. 2014).These security improvements make it easier for the locals to navigatethrough the country and conduct their daily business without theprevious fear of attacks. It is a beneficial situation because theseimprovements will serve the country now and especially after theworld cup. On the same, foreigners will feel much safer to travel toBrazil since they are confident due to the security improvements andassurance after the world cup.
Theworld cup is a tournament that carries its own legacy (Schausteckde Almeida et al. 2013).Each country that hosts, participates, or wins the world cup sets amark in the books of history. Therefore, as Brazil currently hoststhe world cup, they already own a place in the books of history inthe year 2014. Setting history is an important social factor since itspreads a positive image about the country, especially when the markis relative to the world cup tournament. In 2014, Brazil has a chanceto set a mark in history because being the hosts of the tournament,the can work their way to winning it.
Accordingto Chalip(2014), hostingthe world cup comes with social benefits as well as potential socialrisks. Many of these risks target the country’s reputation in thewhole world. One of the risks includes meeting the needs of theincoming countries. As people from different countries come toparticipate and watch the tournament, the image of the country thatthey leave with is very important. When the visiting nations go toBrazil and leave with a negative feedback, it may end up tainting theoverall image of the country and not just in soccer. A negativeglobal image may affect the country’s international relations,tourist attraction as some of the few (Roche,2014).As an example, if a terrorist attack takes place in one of thestadiums and the fans taken as hostage, the overall global image ofthe country, thereafter, will not be the same. Tourists among otherinvestors will have the ideal that the country is not safe andconsequently not a safe hub for recreation as well as investment,respectively. As a country, Brazil ought to be careful on thenational image that they portray to the visitors as much as thepassion they input in winning the tournament.
Anothermajor risk of hosting the world cup is insecurity. At the time of thecompetition, the country will focus on maintaining security in thesporting area and keeping guard on the human beings. Brazil improveson its security in this area because they are oblivious of the kindsof danger that they may face during the time. Therefore, they may endup neglecting some other high investment areas as banks since themain threats pose as terror attacks. Therefore, the country faces thechallenge of maintaining national security at its highest possiblelevel to avoid any security flaws (Jensen,2014).
Hostingmega sporting events as the world cup comes with a number of socialbenefits as well as social risks to the country. However, fordeveloping countries and emerging countries as Brazil, it poses as achance of national development and a leap into a better social state.Furthermore, it is the host country’s responsibility to maintain abalance by enjoying the benefits of the opportunity and trying asmuch as possible to prepare and avoid potential risks that come.
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